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Vurno vs MonitorBase

MonitorBase watches their credit. Vurno watches their home, and writes the message.

MonitorBase is a credit-triggered alert service: you hear when a past client applies elsewhere, when their score crosses your minimum, when their home lists. Vurno watches the home and the homeowner, sends them a report under your brand, and turns what changed into a to-do list with the text drafted. Here is the honest side-by-side.

At a glance
Vurno
MonitorBase
Starting price
$97/mo, listed
Customized per loan officer; demo first
What it watches
The home, the rate gap and the homeowner's engagement
The credit file, plus listings
Homeowner monthly report
Yes, under your brand
None; offers of credit are sent for you
Free trial
14 days, no card
Not listed
Feature by feature

Everything in one table.

Vurno’s column is what the product does today. MonitorBase’s column is what their public pages say, as of 10-05-2026. Where their site doesn’t mention something, the cell says so instead of guessing.

Your past clients

Vurno
MonitorBase
Monthly home report to each homeowner under your brand
Yes
No
MonitorBase sends offers of credit, not a report
Home value, equity and refinance math per home
Yes
Zillow, Redfin and Realtor.com estimates, blended
Not listed
Alert when a past client's home lists
Yes
With a congratulations and pre-approval draft
Yes
Pre-Mover Listing Alerts: for sale, for sale by owner, for rent
Alert when a past client applies for a mortgage elsewhere
No
Yes
Inquiry Alerts within minutes; EPO warning
Alert when a past client's credit improves to your minimum
No
Yes
Credit Migration Alerts
Who is likely to need you, with the reasons
Yes
Heat score: listing, rate gap, PMI, equity, engagement
Yes
Predictive Scenario Alerts: buyer, seller, cash-out, rate and term, MI removal, second home, reverse; 90 days out
Homeowner asks you, updates details or sets a rate watch from their page
Yes
No
Instant soft-pull pre-qualification the client runs from their phone
No
Yes
SoftPull, $29.95 per check, by text or link

Your day

Vurno
MonitorBase
A to-do list each morning: who to call and why
Yes
Partly
Alerts to your inbox daily; no task list
Call, email and text drafts written for each item
Yes
Partly
Scripts and playbooks in their help center
Outreach sent to the client on your behalf
Yes
The monthly report, rate-watch hits and congratulations you switch on
Yes
Email and direct-mail offers of credit
Texts to your phone with tap-to-text from your own number
Yes
Not listed
Installable app for you with push alerts
Yes
Add to Home Screen on iPhone or Android
Not listed
Notes and logged calls on each client
Yes
Not listed

Agents

Vurno
MonitorBase
Search agents by city, ZIP or name and grade them
Yes
No
A pipeline, listing watch and congratulations drafted
Yes
No
Referral partners send clients to your soft-pull link
No
Yes
Trackable SoftPull links for partners
Website widgets and a hosted lead page in your brand
Yes
Home-value and rate-watch capture
Partly
SoftPull web and text links

Getting your book in, and data out

Vurno
MonitorBase
Import a CSV, any columns
Yes
Not listed
Email a CSV to your workspace and it imports itself
Yes
Not listed
Follow Up Boss, GoHighLevel
Yes
Direct
Yes
Through Zapier
Zapier
Yes
Signed webhook out, webhook in
Yes
Follow Up Boss, High Level, HubSpot, Salesforce, Zoho, Homebot and more
Surefire, Total Expert, Bonzo, bntouch, Insellerate, Usherpa, Big Purple Dot, Velocity
No
Yes
Direct CRM integrations
LOS: Calyx, Byte, LendingPad, Take3
No
Any LOS that can post a webhook
Yes
API
Partly
Webhooks in and out; no public API docs
Yes
MonitorBase API

Terms

Vurno
MonitorBase
Price listed on the website
Yes
No
“Customized for every mortgage professional”; demo and ROI calculator
Free trial
Yes
14 days, no card
Not listed
No setup fee
Yes
Not listed
Cancel from your own billing page
Yes
Not listed

does it  ·  Partly does part of it  ·  No doesn’t  ·  Not listed their public pages don’t say

Pricing

What each one costs.

List prices for loan officers, monthly billing. Vurno’s figures come from the same price list the app bills from.

Vurno

  • Solo
    500 homes · 10 watched agents · 2 logins
    $97/mo
  • Pro
    5,000 homes · 50 watched agents · 3 logins
    $197/mo
  • Team
    3-seat minimum · 2,500 homes and 25 agents per seat, pooled
    $147/mo per seat
  • 14-day free trial with 10 homes and 3 agents. No card to start.
  • No setup fee. Month to month; cancel from Billing in two clicks.
  • Pay annually and get two months free.
  • Add 500 homes for $25/mo on any plan; add 10 watched agents for $29/mo on Pro and Team.
Start free trial

MonitorBase

  • Loan officer
    Pricing customized per mortgage professional; book a demo
    Custom
  • Enterprise lender
    Customized plans for enterprise lenders
    Custom
  • SoftPull
    Instant soft-pull credit pre-qualification, by link or text
    $29.95 per check
  • No plan prices on the website; a pricing and ROI calculator is offered through sales.
  • No free trial or setup fee listed.
  • MonitorBase is now part of MMI.
In fairness

Where MonitorBase is stronger.

If one of these is the thing you need, MonitorBase is the better buy today, and we’d rather you know before the trial than after.

  • Credit data

    Experian-backed alerts when a past client applies for a mortgage elsewhere, when their score reaches your minimum, when a bankruptcy seasons. Vurno never looks at a credit file; it watches the home and the homeowner's engagement with your emails and page.

  • Offers of credit sent for you

    MonitorBase mails and emails firm offers of credit on your behalf and handles the compliance letter. Vurno's outbound is the homeowner report, rate-watch hits and the congratulations you switch on.

  • SoftPull

    A client, or a referral partner's client, texts a word and gets pre-qualified from their phone with a soft inquiry. Vurno has nothing like it.

  • Breadth of CRM and LOS integrations

    Direct connections to Surefire, Total Expert, Bonzo, bntouch and more, four LOS systems, and an API. Vurno connects to GoHighLevel, Follow Up Boss and anything that can send or receive a webhook.

Why loan officers pick Vurno

Six things that are different on day one.

  1. 01

    A price you can see

    Vurno Solo is $97 a month, listed, with a 14-day trial. MonitorBase prices each loan officer after a demo.

  2. 02

    Something your past clients actually receive

    A monthly report under your brand that teases the value, shows the sales nearby and brings them to a page where they can ask you a question. MonitorBase sends offers of credit; Vurno sends something they open.

  3. 03

    The reasons, not just the alert

    Vurno's heat score shows why: the rate gap in dollars a month, PMI that can come off, equity to tap, the page they viewed twice. The to-do that comes with it has the call, email and text already drafted.

  4. 04

    Texts from your own number

    Vurno texts you, never the homeowner. Tap the alert and your Messages app opens with the client's number and a draft typed.

  5. 05

    Agents, too

    Search a ZIP, grade the agents, move the good ones through a pipeline. From Meeting Set on, Vurno watches their listings and closings and drafts the congratulations.

  6. 06

    Fair-lending by design

    The heat score uses loan terms, property data, market data and the client's own engagement. Nothing about the person, and nothing from a credit bureau.

Questions people ask when they’re switching.

Is Vurno a replacement for MonitorBase?

Only partly. Both tell you when a past client's home lists and both predict who is likely to transact. MonitorBase does it from credit data and sends offers of credit for you; Vurno does it from the home, the rate and the homeowner's own engagement, and sends them a report. If credit-inquiry alerts are the thing you pay for, keep MonitorBase; a lot of loan officers would run both.

Does Vurno alert me when a past client's credit is pulled?

No. Vurno watches the home and the homeowner's engagement with your emails and page: value, equity, listing status, rate gap, PMI, questions they ask you. Nothing from a credit file.

Does Vurno send offers of credit?

No. Vurno's outbound is the monthly or quarterly report under your brand, a one-time email when a rate target the client set is reached, and the congratulations to partner agents you switch on. Everything to a homeowner carries an unsubscribe.

Where do the home values come from?

Zillow, Redfin and Realtor.com estimates, blended, refreshed on a schedule, with recent sales nearby from the same sources. Rates are Freddie Mac's national weekly average for a 30-year fixed.

Is there a contract?

No. Plans are month to month or annual, and you cancel from Billing. The trial is 14 days with no card.

Is this comparison up to date?

The MonitorBase column was read from their public pages on the date in the footnote, with links. If something has changed, tell us at support@vurno.io and we'll fix it.

Try it on ten of your own closed loans.

Import them tonight. Tomorrow morning you’ll have a real report, a real to-do list and a real agent grade to judge it by. No card.

MonitorBase details were read from their public pages on 10-05-2026: monitorbase.com, monitorbase.com/borrower-retention, monitorbase.com/integrations, monitorbase.com/soft-pull-instant-credit-prequalification, monitorbase.com/pricing. Prices and features change; if something here is out of date, write to support@vurno.io and we’ll correct it.

MonitorBase is a trademark of its owner. Vurno is not affiliated with or endorsed by MonitorBase. Other names are trademarks of their owners. All comparisons.