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Vurno vs myhomeIQ

A myhomeIQ alternative without the setup fee or the per-report meter.

Both send a branded monthly home report and tell you who is likely to move. Vurno costs less from month one, counts homes instead of reports, and adds the daily list, the texts to your phone and the agents you haven't met yet. Here is the honest side-by-side.

At a glance
Vurno
myhomeIQ
Starting price
$97/mo, no setup fee
$247/mo + $200 setup ($150/mo paid annually)
Homes on the entry plan
500 homes, no per-report charge
1,000 homeowners, then $0.25 per report
Free trial
14 days, no card
Free trial offered
Agents
Find, grade, watch and congratulate
Production stats; agents join your plan free
Feature by feature

Everything in one table.

Vurno’s column is what the product does today. myhomeIQ’s column is what their public pages say, as of 10-05-2026. Where their site doesn’t mention something, the cell says so instead of guessing.

The homeowner's monthly report

Vurno
myhomeIQ
Monthly report under your logo, name and NMLS
Yes
Yes
Home value, equity and refinance math per home
Yes
Zillow, Redfin and Realtor.com estimates, blended
Yes
Value, equity and estimated refinance fees
Value kept out of the email so the homeowner clicks through
Yes
Your choice per workspace; on by default
Not listed
Recent sales nearby with photos
Yes
Not listed
Calculators the homeowner can play with
Yes
Pay it off sooner, refinance, what a sale leaves you, renting it out, your next home
Yes
Equity tracker, net sheets, paydown forecaster, purchase power, rent and Airbnb estimates
Homeowner asks you about refinancing, selling or buying from their page
Yes
Lands at the top of your list, with a text to you
Not listed
Homeowner updates their own details
Yes
Balance, rate, term, PMI
Yes
Home details and condition
Target-rate watch: they name a rate, hear from you once when it arrives
Yes
Freddie Mac's weekly average
Not listed
Monthly or quarterly, the homeowner's choice
Yes
Not listed
Report co-branded with a partner agent
No
Your brand only
Yes
Connected agents get automated reports free on your plan

Your day

Vurno
myhomeIQ
A to-do list each morning: who to call and why
Yes
Listed, went hot, rate crossed, asked a question
Not listed
Alerts and refinance adviser notifications
Call, email and text drafts written for each item
Yes
Not listed
Texts to your phone with tap-to-text from your own number
Yes
Nothing automated reaches the homeowner by text
Not listed
Installable app for you with push alerts
Yes
Add to Home Screen on iPhone or Android
Not listed
Who is likely to move, with the reasons
Yes
Heat score: listing, rate gap, PMI, equity, engagement
Yes
Pre-mover score, 6 to 12 months out
Who could refinance, with the savings
Yes
Rate gap and monthly savings per home
Yes
Refinance Certificate and refinance adviser
Notes and logged calls on each client
Yes
Not listed

Leads and agents

Vurno
myhomeIQ
Website widgets and a hosted lead page in your brand
Yes
Home-value and rate-watch capture, embeddable or at vurno.io/lo/you
Yes
Buyer, refinance and seller funnels with landing pages
Marketing kit: banners, signatures, QR codes
Partly
A QR code for your lead page
Yes
Marketing Suite
Search agents by city, ZIP or name and grade them
Yes
Recent sales, local activity, ratings, top-agent status
Partly
IQ Intelligence: production stats and referral trends
A pipeline from Prospect to Top Producer
Yes
Not listed
Watch partner agents' listings, open houses and closings
Yes
Congratulations drafted for you
Not listed

Getting your book in, and data out

Vurno
myhomeIQ
Import a CSV, any columns
Yes
Vurno matches the headers
Yes
Spreadsheets
Email a CSV to your workspace and it imports itself
Yes
Not listed
Webhook in from any LOS or CRM that can post
Yes
Yes
API access
GoHighLevel
Yes
Tag a contact; it comes over nightly, with optional write-back
Not listed
Follow Up Boss
Yes
Not listed
Zapier
Yes
Signed webhook out, webhook in
Yes
LendingPad, Pre-Approve Me
No
Yes
White-label and enterprise programs
No
Yes
Enterprise, custom pricing

Terms

Vurno
myhomeIQ
No setup fee
Yes
No
$200 one-time on both loan-officer plans
No per-report charges past the plan
Yes
Add 500 homes for $25/mo instead
No
$0.25 per report monthly, $0.20 on annual
Annual discount
Yes
Two months free
Yes
$1,800 a year, about $150 a month
Cancel from your own billing page
Yes
Not listed

does it  ·  Partly does part of it  ·  No doesn’t  ·  Not listed their public pages don’t say

Pricing

What each one costs.

List prices for loan officers, monthly billing. Vurno’s figures come from the same price list the app bills from.

Vurno

  • Solo
    500 homes · 10 watched agents · 2 logins
    $97/mo
  • Pro
    5,000 homes · 50 watched agents · 3 logins
    $197/mo
  • Team
    3-seat minimum · 2,500 homes and 25 agents per seat, pooled
    $147/mo per seat
  • 14-day free trial with 10 homes and 3 agents. No card to start.
  • No setup fee. Month to month; cancel from Billing in two clicks.
  • Pay annually and get two months free.
  • Add 500 homes for $25/mo on any plan; add 10 watched agents for $29/mo on Pro and Team.
Start free trial

myhomeIQ

  • Loan Officer, month to month
    1,000 homeowners · $200 setup · extra reports $0.25 each
    $247/mo
  • Loan Officer, annual
    About $150/mo · 1,250 homeowners · $200 setup · extra reports $0.20 each
    $1,800/yr
  • Enterprise
    White label, dedicated support, usage-based
    Custom
  • $200 one-time setup fee on both loan-officer plans.
  • Reports beyond the plan's homeowner count are billed per report.
  • Agent plans are free (500 homeowners, manual or connected) or $250 a year; agents get automated reports when connected to a paying loan officer.
  • A free trial is offered.
In fairness

Where myhomeIQ is stronger.

If one of these is the thing you need, myhomeIQ is the better buy today, and we’d rather you know before the trial than after.

  • Agent co-branding is built in

    An agent connects to your myhomeIQ plan for free and the report carries both names. Vurno's report carries yours only; its agent side is about finding and keeping agents, not sharing the digest.

  • A short-term-rental estimate

    myhomeIQ's report includes an Airbnb-style figure alongside the long-term rent. Vurno shows long-term rent against the carrying cost and says so; there is no short-term-rental number.

  • Lead funnels and a marketing kit

    Buyer, refinance and seller funnels with landing pages, plus banners, signatures and QR codes. Vurno has a home-value widget, a rate-watch widget and a hosted lead page.

  • Track record

    myhomeIQ has been shipping reports for years and publishes its reviews. Vurno is new. The trial exists so you can judge it on your own book before paying.

Why loan officers pick Vurno

Six things that are different on day one.

  1. 01

    No setup fee, no per-report meter

    Vurno Solo is $97 a month for 500 homes, sent monthly or quarterly, nothing metered. myhomeIQ is $247 a month plus $200 to start, and reports past 1,000 homeowners cost extra each.

  2. 02

    The email is a lead magnet, not a report

    By default Vurno's email says the value moved and shows the sales nearby, then sends the homeowner to their page for the number. On that page they can ask you about refinancing, selling or buying. That question lands at the top of your list and on your phone.

  3. 03

    You start with a list

    Every morning: who listed, who went hot, whose rate crossed, who asked a question, each with the call, email and text drafted. Check it off and tomorrow's list only shows what's new.

  4. 04

    Texts from your own number

    Vurno texts you, never the homeowner. Tap the alert and your Messages app opens with the client's number and a draft typed. The reply comes back to you, and nothing about it looks automated.

  5. 05

    Agents you haven't met yet

    Search a ZIP, grade the agents, move the good ones through a pipeline. From Meeting Set on, Vurno watches their listings and closings and drafts the congratulations.

  6. 06

    Closed loans come in on their own

    Email a CSV to your workspace, post from your LOS, tag a contact in GoHighLevel or Follow Up Boss. Tonight's valuation includes today's closings.

Questions people ask when they’re switching.

Can I move my myhomeIQ contacts to Vurno?

Yes. Export them as a CSV and upload it, or email it to your workspace's import address. Any file with a header row works; Vurno matches the columns and asks about the ones it isn't sure of. Name, address and ZIP are enough to start.

What's the difference between homes and reports?

Vurno counts homes on file. Each one gets a report monthly or quarterly, the homeowner's choice, with no per-report charge. myhomeIQ counts homeowners and bills per report past the plan's number.

Does Vurno co-brand reports with agents?

No. A Vurno report carries your brand only. For agents, Vurno does something different: it finds them, grades them, watches their listings and closings, and drafts the congratulations so you stay in front of them.

Where do the home values come from?

Zillow, Redfin and Realtor.com estimates, blended, refreshed on a schedule, with recent sales nearby from the same sources. Rates are Freddie Mac's national weekly average for a 30-year fixed.

Is there a contract?

No. Plans are month to month or annual, and you cancel from Billing. The trial is 14 days with no card.

Is this comparison up to date?

The myhomeIQ column was read from their public pricing and product pages on the date in the footnote, with links. If something has changed, tell us at support@vurno.io and we'll fix it.

Try it on ten of your own closed loans.

Import them tonight. Tomorrow morning you’ll have a real report, a real to-do list and a real agent grade to judge it by. No card.

myhomeIQ details were read from their public pages on 10-05-2026: myhomeiq.com/pricing, myhomeiq.com/loan-officers, myhomeiq.com/products/home-report, myhomeiq.com. Prices and features change; if something here is out of date, write to support@vurno.io and we’ll correct it.

myhomeIQ is a trademark of its owner. Vurno is not affiliated with or endorsed by myhomeIQ. Other names are trademarks of their owners. All comparisons.